What is included

  • A short information architecture: which URL owns which topic
  • Shared header, footer, and type, so the site reads as one piece
  • Editable texts if you need to change offers without a developer
  • Internal links between services, work, and the contact page
  • The same launch checks as any other public page: speed, metadata, working form

How the work goes

  1. List the pages a visitor actually needs, and drop the rest
  2. Write the H1 and the promise of each page before visual polish
  3. Build the shared shell, then the pages
  4. Hand over what you can edit and what needs a developer

When another format fits better

A one-offer campaign. That is a landing. A shop with a cart is a store. Packing both into a “corporate site” makes the map worse.